Executive Coaching is defined as a helping relationship formed between a client who has managerial authority and responsibility in an organization and a consultant who uses a wide variety of behavioral techniques and methods to help the client achieve a mutually identified set of goals to improve.Read more
Business coaching has emerged as a critical intervention to enhance customer satisfaction, productivity and overall organizational effectiveness. It is a professional service for organizations wishing to master continuing change and achieve their business objectives* Business coaching endeavors to help the business owners.Read more
Life skills coaching
The concept of life skills coaching preceded that of business and executive coaching. Life skills coaching, was developed in New York in 1960's. This was first introduced by Dr. Winthdrop Adkins and Dr. Sidney Rosenberg* Life skills coaching, has infiltrated into the corporate sector and it has become part of everyday vocabulary.Read more
This was the earliest school of thought and the psycho analytic theory provides a fruitful source of concepts concerning human personality. Sigmund Freud's instinct theory throws light on the biological basis.
Cognitive psychology owes its existence to Aaron Beck and Albert Ellis. Cognitive psychology focuses on the way we think and feel in the present. Cognitive therapy seeks to change unhealthy behavior.
Gestalt is a German word meaning form, shape, pattern and configuration. Gestalt therapy was first employed by Fritz Perls et.al. The therapy did not become well-known until the late 1960's.